What Do You Need To Know About Email Marketing For Car Dealerships
The biggest asset of any dealership business is the number of targeted mailing list he/she has. The buying process of cars are changing day by day, the only easiest marketing strategy that can help you bring back your clients to your showroom is email marketing.
Email marketing still remains one of the most effective and direct channels of digital marketing.
But as a car dealership, you need to develop a working strategy to help you achieve your marketing goals as a dealership.
Research has shown that dealership who use email marketing are getting high increase ROI, sales and customers. Email marketing campaigns have proven to have a 40% click through and over 20% open rate.
I was able to research and gather some details of why the dealership should take advantage of an email marketing campaign to increase its monthly target.
Here are some reasons why email marketing is important for dealership business.
WHY EMAIL MARKETING
What’s the first thing you do in the morning when you are up from the bed, for me I open my mailbox to check through my emails. It’s no longer news that email marketing has a 90% conversion rate, its affordable and still remain the fastest method to promote your product or services.
Take an example of e-commerce store one strategy they use to keep bringing you back to their store to buy more product is by emailing you on new offers or promotion.
EASY TO USE: sending out email is as easy as sending a text message, just with a click you can send out over 500 emails at once.
You don’t need programming knowledge to build email templates for your business, you just need to put together nice content and images and you are good to go.
YOU SPEND LESS: unlike other social media or internet marketing that you need to spend some amount of money before you can reach your audience. With email marketing, you don’t need to prepare a high budget to have a successful email campaign.
REACH OUT TO CUSTOMERS DIRECTLY: one important aspect of email marketing is that you don’t need a third party to reach out to your audience, as much as you have a mailing list of your target customers you can reach them directly and get feedback or response from them within seconds.
VISIBILITY: when it comes to the rate of visibility, email campaign has high visibility compared to other social media channel. Definitely, people read all email subject line even if they might not open them.
The social media is full of so much content which they are going to filler content and they are only going to show the most highly engaging content in your feeds. In summary, not everybody will see your post on their feeds that is why it is important to use email marketing as a car dealer because when you send out emails it’s going to hit the inbox of everybody on your list, with at least 70% open rate.
EASY TO MEASURE THE SUCCESS OF YOUR MARKETING CAMPAIGNS: it’s important to analyze the result of your email campaigns this will help you to learn from your success or failure so that you can get better as you go forward. Analyzing email marketing campaigns makes it easy to see what is really working and what isn’t working.
Six major variables of any Email Campaign
1. Subject line.
2. Preview text
3. From name
4. Open rate
5. CTR
6. Top clicked links
How you can create a mailing list for your dealership business
When it comes to email marketing, you need to sign up with an email service provider to help you collect and send out emails. They are tons of email service provider you can use but the one I recommend is “active campaign”. though to enjoy the full access you need to pay some monthly fee but am assuring you it really worth it. it’s very easy to use and you can also sign up on their free trial without using any credit card.it can also work on any type of site.
I will show you step by step guide how to sign up for an active campaign and create a mailing list.
The first thing to do is to visit the active campaign website or go ahead to Google and type in an active campaign.
Step 2. Click through and go ahead and sign up for the free trial.
After that, you will be asked to provide your Name.
you click next and move to the next page to provide your phone number and you will also provide a password for your account.
you start filling your business information to help them serve you better.
move to the next page and provide your email marketing goals.
you have the option to select one platform you are using for your business marketing or just skip and move to the next page.
yes, we are now inside the achieve campaign dashboard where you can now go ahead to click on create a list.
Congratulations you have just created a brand-new mailing list for yourself. Now that you have your list set up you can start adding subscribers or import contact.