60 Days Challenge: Day 7 — $7000 Social Media Marketing Deal

By Dealership, SMMA

Welcome back to day 7 of the social media marketing challenge. This challenge keeps getting stronger day by day make sure you don’t miss out on an episode because more valuable content is still on the way.

Today I will be following up with some dealership and also pitch to new dealership clients I will also be sharing my live meetings with all of these clients. Before we start up on our journey for the day take a look at some of the ads we’re running for some of our dealership clients.

Below are some of the steps we use in creating an effective campaign for our client I still have more in-depth Facebook ads strategies in my free course.

  • Creating video ads
  • Create custom audience from video views
  • Retargeting

I am so excited as I will be visiting our first client of the day. Just like we have always approach previous clients I started by introducing myself and also tried to understand how they have been generating leads for their dealership business after which I told the client about my service and how it can increase their monthly sales.


  1. Find out if they run any ads
  2. Which platforms they use for advertising
  3. If they use a third-party company

Getting answers to this will give you a step ahead in closing that particular client. From my conversation with the manager, I understood they already run Facebook ads for their business, the dealership owner wasn’t available however I spoke to a manager and she set up a meeting with the owner of the dealership. This is a good outing and hopefully, I can close this deal in our next meeting.

Tips to close meeting like this one;

Don’t ever wait for the dealership to call make sure you call them back and follow up until you are able to close the client.

Now, we’re going straight to the next dealership client for the day. I will be following up with this client because the owner wasn’t there last time I visited to pitch my service.
Awesome! It was a lucky day for me I was able to meet with the owner lets wait and see how the meeting goes.

As usual, I started by introducing myself and asking the basic questions to help me understand what ads are they running and if they are using any other platform to market their cars. The dealership is already using these platform for their marketing;

  • Facebook
  • Greensheet
  • Craigslist

The dealership already has a monthly budget of $5000 which makes it looks more interesting for me because they have an idea how paid ads work also with their marketing the dealership sells about 80 cars monthly which makes them a perfect client.

One major problem this dealership is facing is how to convert the leads into paying customers or closing deals with clients. Bringing them into the lot.

So after identifying their problem, I was able to position my service to the problem, how I can set up my facebook follow up system for the client also making the dealership understand other added value for subscribing to one of the SMM packages. Its sounds very interesting to the dealership but he said he would like to meet with his partner before making any decision.

Now, talking about the budget if you have been following this challenge from Day 1 you will get to understand there are some basics you must know when giving out your monthly rate to a client.

Since I already have an idea of the dealership monthly budget and the number of cars they sell it will help me to give out a reasonable offer to the client that wasn’t too far from their monthly budget or what that kind of dealership can afford to pay for ads.

Two Closing Strategy I Use

  1. Discount
  2. Urgency

Yes, guys, I hope you enjoy the whole story about this client and I am sure you have picked one or two tips that you can use for your agency. After my conversation with the client, I was able to schedule a meeting to meet with him and his partner which I am pretty sure I’ll be closing this deal. I will be sharing with you the outcome of our next meeting.

What I want you to understand from this article is the power of follow-ups never give up on any client keep pushing hard, keep coming and following up until you close your client. Also, use all the prospecting methods you can to reach out to clients and I assure you your agency will be closing a 6 figure deal.

See you in the next episode of the 60 days challenge thanks for following up till this day more interesting content still coming your way.

60 Day Challenge: Day 6 — How I closed $5000 dealership client

By Dealership, SMMA

Today I will be showing you how possible it is to close a $5000 deal or more for your agency. I already did my research and I will be approaching 2-3 dealership clients. I will share everything how the meeting goes.

Unfortunately, the first dealership I visited the owner was not available but I was able to get some details about the owner which will make it easier for me to ask for the dealership owner directly when next I stop by. So I will be moving to the next dealership client.

It looks like the dealership sells more cars than they can handle and his fine with the number of cars they sell monthly. It was another No for me. According to the dealership, he said they are doing fine with their social media ads. But there is something you should always put at the back of your mind, not all dealership will accept your offer, “you can go back to Day 2 of this challenge to read on how to handle rejection”.

Unto the next one, this will be my third visit for the day and guess what I was lucky to meet up with the owner directly so let’s hope for good news after this meeting.

4 Basic Questions To Start Conversation With

  1. Ask the dealership if they have an online presence.
  2. Try to know if they have run any paid ads before.
  3. Ask How did it work for them.
  4. Find out how many cars they sell a month.
  5. Ask what is their current marketing budget

So after a few minutes of talking with the dealership, I was able to understand that they have tried social media advertising but it didn’t work out well for their business. And this gave direction on how to pitch my service to the dealership.
I made him feel very comfortable with talking to me, I didn’t make the conversation looks as if I am just there to sell the service I tried to connect with the problem they were facing and I put it to the dealership that I can help their business overcome that problem with the service I provide I made an offer to the client with the guarantee that I can bring 100 leads to his dealership business every single month using Facebook ads.
I also made the client understand that the converting rate depends on how well they can follow up with prospects but it’s also included in the package to the dealership with strategies that can make them close more customers.
I did give a percentage converting rate and number of cars they are likely to sell within one month. All this figure really helped me to build confidence in front of the client and you won’t believe he can’t wait for us to start work.

I made an offer of $5000 monthly for a start and the client was comfortable with the rate. YEAH, I am super happy I was able to close this client, why? because I have approached this particular dealership but the owner was always busy or not in so it was a lucky day for me because I was able to meet with the client and close a $5000 social media marketing deal.

So if you are out there and have not been getting the results, I want to encourage you not to give up because you can close bigger deals than this in a short time. I hope this social media marketing challenge has inspired you to do more for your agency! You can also check out this Free Training on how to get your first client and scale your agency!

60 Day Challenge: Day 5 — How To Cold Call Like a Boss

By Dealership, SMMA

Welcome back to the 60 Days Social Media Marketing Challenge. Today we will be looking at cold calling strategies that can help your agency close more dealership clients.

I will be sharing some of my live conversation with the dealership so you can learn how to go about using cold calling to close big business deals.

What is cold calling?

Cold calling is a calling strategy business use to close deals. Is an unsolicited visit or telephone call to prospective clients in an attempt to sell your goods or services them.

Cold Calling Mistakes

1. Talking about your product and company in your first 20 seconds call:

most sales guys don’t like cold calling why because they get rejected more often, nobody likes to be rejected especially when you are trying to sell your product or service. You need to nail your first 20 seconds so you can engage your prospect.

Why most salespeople get rejected while using cold calling it’s is because they focus on talking about them and their agency alone.

You need to understand that most of this dealership owners are always busy you have to use your first 20 seconds wisely try to get their attention by making the client see the benefits of your service let the client understand you are calling to introduce a strategy that can increase their monthly profit. With this, you get most of your prospect attention.

2. Not knowing anything about the client and the business:

You can’t just pick up your phone to call a prospect you know nothing about. You have to grab their attention by introducing the problem to them what they must have been doing wrong in their marketing. This will make the client have that feeling that you care for their business.



3. Using a bedroom voice on the phone:

The way you present yourself on the phone really matters a lot. You have to talk smart and clear so the prospect can feel confidence in your voice. When you talk with confidence on the phone it makes clients want to have one on one meeting with you.



4. Not relating their business problems to your service:

Since your goal is to make the prospect a paying customer you need to look for a way how you can relate their marketing problem to the service you are willing to render. This will make the dealership client feel they now have a solution to their problems.

5. Don’t always give them a yes or No question:

Yes, I know you will be asking how is this possible, you just have to make your questions more logically don’t give client room to easily shot the conversation try to ask a question that will also engage them and want to keep talking with you, but you also have to be careful not to make the conversation too long.

3 Tips To Create a Cold Calling Script To Engage Prospects.

Cold calling is fun and its also effective marketing tools you can use to close more clients.

You don’t need to cram what to say on the phone or keep repeating the same thing always.

Having a cold calling script will help you have a nice structure for all your calls. With practice and the cold calling tips below you will be able to prepare your calling script and be able to stop client handing up right away more often.

  •  Who are you?
  • Why are you calling?
  • What’s in it for me?

I am sure this little eye opener on cold calling will help your social media agency close more deal and with a cold calling tips I have shared you should be able to fix up where you most have been getting it wrong. if you still want to learn more on social media marking for car dealerships check out this Free Training.

60 Day Challenge: Day 4 — How To Sign Car Dealership Client From Home.

By Dealership, SMMA

n today’s article, I will be showing you the new method of how you can get car dealership clients for your social media marketing agency.

I will be introducing you to a network platform where you can reach out to the local business owner directly and the best part of it it’s 100% Free.

The platform I will be showing to help you get a local car dealership from home is called ALIGNABLE. It’s a small business network that brings different local business together and you can sign up for free though it has the premium package.

I will show you step by step how you can start using this platform for your agency this platform is kind of looking like LinkedIn but is more like a community for a local business owner to easily network to each other. Follow the steps below to get started on this platform.

Step 1. You need to create an account to be able to use this platform.

It has an interface like LinkedIn but it’s more of a business community for local businesses.

Step 2. Use the search bar to type in your business niche. You will be able to see the total result for your search.

Step 3. Go ahead and open the page of the dealership to get access to all their contact information.

After you have followed the steps to get registered on the platform it’s important you start connecting with dealership within your city but if you are using the premium package you have access to connect to a wider range of dealership clients outside your network.

Tips To Help You Get Clients on Alignable

1. Connect with dealership

2. Send recommendation to get attention

3. Send direct message

4. Chose dealership within your range

5. Follow up with their email or phone numbers

6. Respond to dealership question

This just one of the way you can reach out to clients within your nitch from home. I employ all social media agency to leverage this platform. You can also sign a client from home using

  • Facebook
  • LinkedIn
  • Instagram

I have used this 60 days challenge to reveal different strategies I use in growing my agency which can also help your agency grow faster if you will love to learn more on car dealership social media marketing agency you can watch this training where you get full details and mentorship.

How To Work With Multiple Dealerships In The Same City

By Dealership

Did you know we have about 139,278 registered car dealership in the US as at November 2017, which has also made this business niche more competitive.

Often time I have always heard people ask this question if it’s possible to work with multiple car dealership in a particular city? Oh! Guess you are trying to answer the question yourself, but the big question is, is that really possible and can having a different car dealership in one city makes you focus and give your best.

Just grab a cup of coffee and relax as you take a ride with me. I am about to share some real-life satiation that will help you answer the question of having multiple car dealerships in the same city.

A real-life story that will change your mindset am not going to take your time giving the full story about my recent discussion with a car dealer in Texas but I will let you understand what was his view in having multiple dealerships

’When I went to him and I told him I wanted to focus and give him an amazing result and I promise I won’t work with any other dealership in the city. And the question he asked me was, why will I want to do that? then I said to him I would compete with myself and I won’t do the best I could possibly do.

Hear what his response was ‘ you don’t really need to compete with yourself because different dealership has different market and different people they market too he further explained that he was selling 80% of his car to spending people that are people from different countries and he sell specific cars to them like trucks, that was his main market.


His conclusion on working with multiple dealerships, you can work with other dealers because every dealer has a different market, different types of cars they are trying to sell.’’


1. Your market

2. The clients you are working with

3. Dealership to use for different clients


You need to understand that every dealership is unique and they are trying to get a different type of customers, it’s very important you segment your dealers to be able to serve different customers.

1. You need to find out their market

2. What are their financing system

3. The kind of cars they sell ( model or high mileage)

4. Do they approve buy credit or not

5. Do they accept any initial deposit


Market segmentation is very important this will help you understand your client and help you serve them better.

Tips to create a buyer persona

· What are their age group

· What is their purchasing power

· Colour of cars they will love to buy

· Are they within the state or outside

· Families or individuals

Two Major Market You Can Target

Basically, we have two types of market that existed;

· English market: this market is mostly students and people from the US. The English market is highly competitive because most marketers target English speaking people who live in the US.

· Hispanic Market: is a huge market that brands are still struggling to effectively tap into. the spending power of the Hispanic population is at its highest point, the Hispanic market is mostly immigrants from Latin countries targeting this market is cheaper because it has less competition very few people target clients outside the US.

Now you understand the reason why you can work with multiple dealerships in your city. I have a special FREE training how I built my agency from scratch to $40,000 per month.

How To Find Dealership Franchises That Can Pay You $20.000/mo

By Dealership

Let me start by congratulating you for reading this article because I am about to show you the strategy that can land you $20,000/mo franchise dealership.

If you want to find a qualified car dealership franchise that can pay you up to $20,000 in a month then this article is for you. I will give you step by step strategy that I use to find special franchises like Honda, BMW, Mercedes, ACURA, and other big brands.

I’m sure you must be wondering how it is possible to penetrate big brands like BMW, TOYOTA, HONDA, and MERCEDES. Just read till the end because you are about to see a new strategy that will help your agency close big deals.

To have a clear understanding of what the car dealership franchise means it’s important you understand the difference between a franchise dealership and independent dealership.

Watch these step by step training to get the full process I use in searching for dealership franchises.

Car Dealership Franchise

Car dealership franchise is a car dealer that focuses on selling cars made by big brands or manufacturers such as Toyota, BMW, Honda, and Benz. You will need to include the brand’s name to your dealership name to indicate to customers that you are an authorized franchise dealer.

Independent Car Dealership

An independent car dealership has no authorization or agreement with any major auto manufacturer to use its brand name. Must independent dealership can sell cars from different manufacturers either New or used.


There are different methods you can use to search for dealership franchise on the internet, I will show you 4 basic steps to guide your search for dealership franchise on Google.

Step 1. Search for a car dealership or a brand on Google

Step 2. Check the dealership Facebook page and learn about the brand

Step 3. Click on Info & Ads and see if they run ads or not

Step 4. Arrange for a meeting with the dealership


It’s now time to carry out deep research on the dealership website and also analyzing all their social media pages to see where you can help them fill the gap. The social media to analyze are;







1. Check the cover photo if it meets the normal standard

2. Analyze their followers or subscriber

3. When was the last time they post on any of their social pages

4. Is the profile information well structured

5. What’s the rate of their post-engagement

6. Check for number of ads they run

7. Are they using chatbot or not.

How To Contact a Dealership To Close Deals

After you most have understood the franchise, and able to point out their problems you will need to build a genuine report to pitch the solutions of their problems and how it can benefit the dealership.

4 ways I use to contact a dealership

1. Face to face meeting with the dealership

2. Send a message on their social page

3. Send out E-mails

4. Create a short pitch video

Am sure this article has opened your eyes to see how you can search for a franchise dealership and close big deals.

If you still need to understand how to run Facebook ads, YouTube ads for a dealership or how to land high ticket dealerships, you will get all this and many more strategies in my free training here.

Top 5 Ways Car Dealers Can Benefit From Google My Business

By Ads, Dealership

Having your business on the first page of Google comes easy with Google my business. Gone are the days when you have to spend weeks coding to get a web presence.

With the introduction of “Google my business” by the web giant, many businesses have been able to gain more visibility online for free.


This is a free tool introduced by Google which is also known as GMB. It’s a free platform to get your business listed on Google search engine GMB helps the customer to get all relevant data they need to know about your business and also help business appear on Google search as well as on Google map.


You are missing big time if your business is not listed on Google my business as a car dealer, it’s free and easy to use you don’t need any programming knowledge to get your business verified on Google.

Here are some benefits for listing your dealership business on Google my business.

1. It helps you get your business location verified: getting your business location verified on Google comes with many advantages such as;

· Ease of locating your business on Google map and other search engines.

· Builds clients trust in you when they can find your business on the map.

Once you get verified on GMB, the business location gets visible on Google maps and search.

2. Makes it easy for clients to get information about your business:another major benefit of GMB is that it’s easy for the client to know the basic information they need to know about your business before visiting.

3. Auto- information Update: having your business in one place is also useful, GMB can automatically update information when there is any change.

Your dealership is likely not to be open 24hrs or on Christmas day with GMB you have the option to set work hours, special event or holidays in advance all these features are automated by Google.

4. Easy access to Data & insight: Google my business makes it easy to collect visitor information and behavior which is made available to the business owner.

The insight tab of your Google dashboard can give you valuable data on how people search for your business this is really beneficial to the dealership because you can know the keywords people are using to find your business or website.

5. Clients can rate or send reviews: with Google my business it’s easy for a client or your customer to rate your services and drop feedbacks/ reviews which you can also respond too.

This will help you as a dealership to maintain good relation or communication with your clients don’t forget the way and manner you respond to reviews is enough to get them coming back to buy from you again.

The requirement to sign up for Google my business

Ø Company Name

Ø Email

Ø Phone number

Ø Images/video

Ø Website/ page URL

Ø Business Address

If you need help creating Google my business page for your dealership business click here to schedule your free strategy session.