60 Days Challenge: Day 7 — $7000 Social Media Marketing Deal

By Dealership, SMMA

Welcome back to day 7 of the social media marketing challenge. This challenge keeps getting stronger day by day make sure you don’t miss out on an episode because more valuable content is still on the way.

Today I will be following up with some dealership and also pitch to new dealership clients I will also be sharing my live meetings with all of these clients. Before we start up on our journey for the day take a look at some of the ads we’re running for some of our dealership clients.

Below are some of the steps we use in creating an effective campaign for our client I still have more in-depth Facebook ads strategies in my free course.

  • Creating video ads
  • Create custom audience from video views
  • Retargeting

I am so excited as I will be visiting our first client of the day. Just like we have always approach previous clients I started by introducing myself and also tried to understand how they have been generating leads for their dealership business after which I told the client about my service and how it can increase their monthly sales.


  1. Find out if they run any ads
  2. Which platforms they use for advertising
  3. If they use a third-party company

Getting answers to this will give you a step ahead in closing that particular client. From my conversation with the manager, I understood they already run Facebook ads for their business, the dealership owner wasn’t available however I spoke to a manager and she set up a meeting with the owner of the dealership. This is a good outing and hopefully, I can close this deal in our next meeting.

Tips to close meeting like this one;

Don’t ever wait for the dealership to call make sure you call them back and follow up until you are able to close the client.

Now, we’re going straight to the next dealership client for the day. I will be following up with this client because the owner wasn’t there last time I visited to pitch my service.
Awesome! It was a lucky day for me I was able to meet with the owner lets wait and see how the meeting goes.

As usual, I started by introducing myself and asking the basic questions to help me understand what ads are they running and if they are using any other platform to market their cars. The dealership is already using these platform for their marketing;

  • Facebook
  • Greensheet
  • Craigslist

The dealership already has a monthly budget of $5000 which makes it looks more interesting for me because they have an idea how paid ads work also with their marketing the dealership sells about 80 cars monthly which makes them a perfect client.

One major problem this dealership is facing is how to convert the leads into paying customers or closing deals with clients. Bringing them into the lot.

So after identifying their problem, I was able to position my service to the problem, how I can set up my facebook follow up system for the client also making the dealership understand other added value for subscribing to one of the SMM packages. Its sounds very interesting to the dealership but he said he would like to meet with his partner before making any decision.

Now, talking about the budget if you have been following this challenge from Day 1 you will get to understand there are some basics you must know when giving out your monthly rate to a client.

Since I already have an idea of the dealership monthly budget and the number of cars they sell it will help me to give out a reasonable offer to the client that wasn’t too far from their monthly budget or what that kind of dealership can afford to pay for ads.

Two Closing Strategy I Use

  1. Discount
  2. Urgency

Yes, guys, I hope you enjoy the whole story about this client and I am sure you have picked one or two tips that you can use for your agency. After my conversation with the client, I was able to schedule a meeting to meet with him and his partner which I am pretty sure I’ll be closing this deal. I will be sharing with you the outcome of our next meeting.

What I want you to understand from this article is the power of follow-ups never give up on any client keep pushing hard, keep coming and following up until you close your client. Also, use all the prospecting methods you can to reach out to clients and I assure you your agency will be closing a 6 figure deal.

See you in the next episode of the 60 days challenge thanks for following up till this day more interesting content still coming your way.

60 Day Challenge: Day 6 — How I closed $5000 dealership client

By Dealership, SMMA

Today I will be showing you how possible it is to close a $5000 deal or more for your agency. I already did my research and I will be approaching 2-3 dealership clients. I will share everything how the meeting goes.

Unfortunately, the first dealership I visited the owner was not available but I was able to get some details about the owner which will make it easier for me to ask for the dealership owner directly when next I stop by. So I will be moving to the next dealership client.

It looks like the dealership sells more cars than they can handle and his fine with the number of cars they sell monthly. It was another No for me. According to the dealership, he said they are doing fine with their social media ads. But there is something you should always put at the back of your mind, not all dealership will accept your offer, “you can go back to Day 2 of this challenge to read on how to handle rejection”.

Unto the next one, this will be my third visit for the day and guess what I was lucky to meet up with the owner directly so let’s hope for good news after this meeting.

4 Basic Questions To Start Conversation With

  1. Ask the dealership if they have an online presence.
  2. Try to know if they have run any paid ads before.
  3. Ask How did it work for them.
  4. Find out how many cars they sell a month.
  5. Ask what is their current marketing budget

So after a few minutes of talking with the dealership, I was able to understand that they have tried social media advertising but it didn’t work out well for their business. And this gave direction on how to pitch my service to the dealership.
I made him feel very comfortable with talking to me, I didn’t make the conversation looks as if I am just there to sell the service I tried to connect with the problem they were facing and I put it to the dealership that I can help their business overcome that problem with the service I provide I made an offer to the client with the guarantee that I can bring 100 leads to his dealership business every single month using Facebook ads.
I also made the client understand that the converting rate depends on how well they can follow up with prospects but it’s also included in the package to the dealership with strategies that can make them close more customers.
I did give a percentage converting rate and number of cars they are likely to sell within one month. All this figure really helped me to build confidence in front of the client and you won’t believe he can’t wait for us to start work.

I made an offer of $5000 monthly for a start and the client was comfortable with the rate. YEAH, I am super happy I was able to close this client, why? because I have approached this particular dealership but the owner was always busy or not in so it was a lucky day for me because I was able to meet with the client and close a $5000 social media marketing deal.

So if you are out there and have not been getting the results, I want to encourage you not to give up because you can close bigger deals than this in a short time. I hope this social media marketing challenge has inspired you to do more for your agency! You can also check out this Free Training on how to get your first client and scale your agency!

60 Day Challenge: Day 5 — How To Cold Call Like a Boss

By Dealership, SMMA

Welcome back to the 60 Days Social Media Marketing Challenge. Today we will be looking at cold calling strategies that can help your agency close more dealership clients.

I will be sharing some of my live conversation with the dealership so you can learn how to go about using cold calling to close big business deals.

What is cold calling?

Cold calling is a calling strategy business use to close deals. Is an unsolicited visit or telephone call to prospective clients in an attempt to sell your goods or services them.

Cold Calling Mistakes

1. Talking about your product and company in your first 20 seconds call:

most sales guys don’t like cold calling why because they get rejected more often, nobody likes to be rejected especially when you are trying to sell your product or service. You need to nail your first 20 seconds so you can engage your prospect.

Why most salespeople get rejected while using cold calling it’s is because they focus on talking about them and their agency alone.

You need to understand that most of this dealership owners are always busy you have to use your first 20 seconds wisely try to get their attention by making the client see the benefits of your service let the client understand you are calling to introduce a strategy that can increase their monthly profit. With this, you get most of your prospect attention.

2. Not knowing anything about the client and the business:

You can’t just pick up your phone to call a prospect you know nothing about. You have to grab their attention by introducing the problem to them what they must have been doing wrong in their marketing. This will make the client have that feeling that you care for their business.



3. Using a bedroom voice on the phone:

The way you present yourself on the phone really matters a lot. You have to talk smart and clear so the prospect can feel confidence in your voice. When you talk with confidence on the phone it makes clients want to have one on one meeting with you.



4. Not relating their business problems to your service:

Since your goal is to make the prospect a paying customer you need to look for a way how you can relate their marketing problem to the service you are willing to render. This will make the dealership client feel they now have a solution to their problems.

5. Don’t always give them a yes or No question:

Yes, I know you will be asking how is this possible, you just have to make your questions more logically don’t give client room to easily shot the conversation try to ask a question that will also engage them and want to keep talking with you, but you also have to be careful not to make the conversation too long.

3 Tips To Create a Cold Calling Script To Engage Prospects.

Cold calling is fun and its also effective marketing tools you can use to close more clients.

You don’t need to cram what to say on the phone or keep repeating the same thing always.

Having a cold calling script will help you have a nice structure for all your calls. With practice and the cold calling tips below you will be able to prepare your calling script and be able to stop client handing up right away more often.

  •  Who are you?
  • Why are you calling?
  • What’s in it for me?

I am sure this little eye opener on cold calling will help your social media agency close more deal and with a cold calling tips I have shared you should be able to fix up where you most have been getting it wrong. if you still want to learn more on social media marking for car dealerships check out this Free Training.

60 Day Challenge: Day 4 — How To Sign Car Dealership Client From Home.

By Dealership, SMMA

n today’s article, I will be showing you the new method of how you can get car dealership clients for your social media marketing agency.

I will be introducing you to a network platform where you can reach out to the local business owner directly and the best part of it it’s 100% Free.

The platform I will be showing to help you get a local car dealership from home is called ALIGNABLE. It’s a small business network that brings different local business together and you can sign up for free though it has the premium package.

I will show you step by step how you can start using this platform for your agency this platform is kind of looking like LinkedIn but is more like a community for a local business owner to easily network to each other. Follow the steps below to get started on this platform.

Step 1. You need to create an account to be able to use this platform.

It has an interface like LinkedIn but it’s more of a business community for local businesses.

Step 2. Use the search bar to type in your business niche. You will be able to see the total result for your search.

Step 3. Go ahead and open the page of the dealership to get access to all their contact information.

After you have followed the steps to get registered on the platform it’s important you start connecting with dealership within your city but if you are using the premium package you have access to connect to a wider range of dealership clients outside your network.

Tips To Help You Get Clients on Alignable

1. Connect with dealership

2. Send recommendation to get attention

3. Send direct message

4. Chose dealership within your range

5. Follow up with their email or phone numbers

6. Respond to dealership question

This just one of the way you can reach out to clients within your nitch from home. I employ all social media agency to leverage this platform. You can also sign a client from home using

  • Facebook
  • LinkedIn
  • Instagram

I have used this 60 days challenge to reveal different strategies I use in growing my agency which can also help your agency grow faster if you will love to learn more on car dealership social media marketing agency you can watch this training where you get full details and mentorship.

60 Day Challenge: Day 3 — How To Land Your First $3000/mo Client


So far the journey has been interesting and challenging. Today I will be sharing with you how I was able to close a $3000 dealership client in less than 30 minutes that sounds amazing, right? I will be sharing all the tricks and strategy I use to close this client.

My first step was to carry out research about the client I was able to gather some information about the dealership which gave me a strong edge to close SMM deal with this client.

From my research, I understood that they have been running some Facebook ads in the past but no result. From my conversation with the client, I get to know that they have been in business for over 20 years but with a very poor online presence.

I am sure by now you will see the importance of why you need to research about a dealership before visiting them.

Follow these steps to close more deals with dealership clients

4 Steps to Close A Deal With A Client

 1. Find The Problem Your Prospect Is Facing:

Most clients will take you very seriously when you try to find some problems their business is facing. For this particular client, I pointed out what they have been doing wrong with the Facebook ads and why it has not been working well for their business. You won’t believe what happened, immediately I got the client full attention.

2. Educate The Client About Digital Marketing Potential:

This is a strategy that always works you have to make the client believe you have good knowledge about what you do.

I educated the client on the difference between boosting a post and using the ads manager I also helped the client to understand the special features on ads manager and how it can help in customer targeting.
The client gave me full attention and I noticed she was interested in my service already.

3. Show Them How Your Service Will Solve The Problem:Tailor your package to the problem the client is facing. Meaning if you know that the client has a problem with Facebook ads than just show them the package for the Facebook ads.

4. Press The Pain

After you must have passed through the 3 steps above you have built a strong connection it won’t be cool to just end it there you have to make the dealership take action to make sure you get the contract sealed or you set for another meeting if needs be.

If you can follow this strategy I am sure you are a step closer to land a new client for your agency.

I would like to also share this important aspect of closing a deal which is the price. Never be too fast to give the price right away be patient, you have to ask questions like;

a. Knowing their marketing budget

b. Get an idea of how many cars they sell in a month

c. How are they getting their customers (Autotrader, Cargurus, etc…)

d. Try to categorize the size of the dealership

Listen to the client response, analyze before giving out your price. This will help you not to overprice or underprice your service.

You can lose a client when you give price far from their service.

Watch out for the next article still on the 60 days challenge where I will be sharing how you can get dealership clients from home. If you would like to learn more step by step strategies on how to land high ticket clients watch this FREE training.

60 Day Challenge: Day 2 — How To Overcome Rejections


In today’s article, I will be showing you how to present yourself to the client, what you should wear for a business meeting so that your potential client will perceive you differently and take you more seriously. Also, we’ll talk about how to overcome rejections and save the hunger for success.

Your influence as a professional social media marketer will be measured according to your ability to get others to listen to you and take action. Like they always say the first impression matters a lot in any business meeting.
There are 2 different points of view for meeting attire
1. Dress professionally (wearing a suit)
2. Dress casually (casually-professionally)

I suggest dressing smart and professional. Like for me, I like to dress casual but not too casual just something simple that will make me stand out and also make clients take me seriously.
But if you feel putting on a suit will do well for you feel free to use that. But if you feel a polo shirt will work for you, just try to make it look professional by branding your company logo on the shirt this will make clients take you more seriously and have trust in you.
You can get a logo design and other branding material for your agency for less than $30. I was able to get a logo printed on my shirt for just $25.
Now you will see whenever you have a meeting with a client or a zoom call meeting they will perceive you more different and the perception Is higher because people will always judge you with your appearance.

The platform you can hire someone to handle your branding
· Fiverr
· Upwork
· Freelancer

How To Handle Rejection
Now let’s talk about rejections, today I got rejected by one of the dealerships I visited. It’s normal for something like this to happen, you don’t expect every client to work with you because not everyone is our client. You will get rejected. You just have to overcome this and move on to another client!
Try to take all rejection as a challenge to put more effort and keep pushing on to get to that level you want to be.

6 Tips To Help You Deal With Rejection

1. Don’t Take It Personally:
Usually, when you get rejected by a client it might affect your emotion to visit another client. This doesn’t mean your service is not relevant, just that maybe they could not afford it or their marketing strategy is working well for them at the moment. This has nothing to do with you personally, so don’t get too emotional when you get rejected by a client.
2. Expect It: Rejection will always happen it is normal and common when it comes to pitching your service to different clients. You have to train yourself to be prepared for the rejection.
3. Handle Rejection In A Professional Way: You need to remain polite and professional in your statement when responding to rejection the way and manner you react to the prospective client will make them contact you first whenever they need your service in future the client will always remember you for for your polite and professional attitude how you handle rejection.

4. Treat Rejection As a Necessary Steps: Thank any rejection as a step forward to close more deals because each rejection brings you close to a win.
5. Don’t Give up On The Client: You Don’t need to delete the client totally out of your list you can always plan a follow up in future, they may not be interested in your service now, but that doesn’t mean they will never need the service anymore.

6. Stick To Your Goals: If you set a daily target of the client to visit stick with it, don’t get discouraged because one or two clients reject your proposal. Sticking to your goals will help you stay on track when you feel like quitting.

60 Day SMMA Challenge: Day 1 — How To Land Client Meetings


This is the first day of the 60 Day SMMA Challenge I will be using this article to prepare you on meeting up with clients in the car dealership niche and also You will learn what to say and how to position yourself when pitching your services.

I normally plan my day at night for the next day, I write down my daily task and goals to accomplish.
Planning is a crucial thing to success if you plan your day correct it will go a long way in helping you manage your time.

My goal today is to contact at least 10 car dealership businesses

Do research about the dealerships in your area
2. Write down the list of businesses to visit

3. Have a copy of your contract, digital audit, and the notepad with you.

How To Past Through The Gatekeeper

· Introduce yourself
· Ask for the manager or the owner
· Make the dealership understand how your service will help their business.

From your conversation with the client, you should be able to know the platform they are using to market their cars and also to evaluate how effective their social media marketing has been.
This will give you more understanding of how they have been running their marketing and it will also help you to prequalify potential client if he would be a good fit for you.
Now it’s time to pitch your service to the client, you will see that car dealership clients are friendly and they are always willing to hear your pitch because they see you as their salesperson and they will want to pay attention to any conversation that will bring more sales for their business.
You must find a problem in the prospect business and then present them a solution (your service) to the problem.
Steps to Guide You How To Approach The Dealerships
1. Introduce yourself:
I started the conversation by introducing myself in a short sentence I was able to include my name, my agency, and the service I offer. For example, my name is Alex I help dealerships just like yours get more sales for by using social media marketing.
2. Ask questions to understand the business:
It’s always necessary to ask a question when you are with a client you have to structure the kind of question you will be asking you don’t waste much time asking a personal question rather you ask questions that will make you understand their business well.
For instance, do you have a facebook page for your dealership business? Have you invested in any kind of marketing? This is the kind of question that will give you more understanding about their marketing structure.
3. Identify the problem your agency will solve:
Try to know what’s working and what’s not working for the business. You must have spent some time checking through all the dealership social media pages to see if their profile is well optimized and also how they have been running ads on the page.
4. Offer proof and a plan:
As a social media marketing agency you should be able to make clients understand what you have to offer for their business let them know the number of leads you can generate it’s important to also present a summary of a marketing plan how the job will be carried out.
5. Negotiate:
This will be the financial aspect of your pitch it’s always important to make client know how much your service will cost them or if you have any package or payment plan you work with. Make sure you negotiate and come to a conclusion before signing any contract.
6. Follow up:
Follow up is an important strategy for closing any business deals. Sometimes you might not be pitching directly to the business decision marker this is one of the reasons why you have to keep following up clients until you are able to sign a contract with the dealership. Follow up can either be in the form of phone calls or email.
I’m sure this article will help you with your next car dealership meeting. If you didn’t watch my *LIVE* pitch with the dealership client yet, just scroll up to watch the short video above to have a feel how to communicate with a client.
Thanks for your time and don’t miss the next article on how to PRESENT YOURSELF TO CLIENT TO TAKE YOU SERIOUSLY.

How To Get Your First Car Dealership SMMA Client With ZERO Experience


Hey guys, Today I am going to show you how to get your First SMMA client with zero experience. If you want to know how then read the full post or you can watch the video from the link below.

Let’s begin.
We are going to use the LinkedIn platform to search for our client. So you need to have a LinkedIn account.

When you have set up your account properly we are set to search for our clients. To do that simply go to the search option and search for “Car Dealership Owner”.

And you will have hundreds of thousands of results. Just look into them and send them a request to connect. But before sending a request to choose those people who have a profile picture set on their account.

You also need to go into their profile and see if they have a website added to their account. To find to go to their account and click on “Contact info”. There will be a popup showing if they have anything linked to their account.
Here is an example without anything but his profile

And here is one with a website and other information.

Once you found your list of owners you can start sending them massage from here to their other social media sites and you can get their other social media account’s information from their website.

Now, what message do you send them? I have a full template ready for you to use. You can download it from the link below for free.
Download FREE Client Onboarding Template Here:
The order that you need to follow is very simple and is given in the template. Just follow it and you will be golden. But doing this your self is very time-consuming. So what you can do is use software to automate your messages.

It’s not free but it will save you a lot of time. There is an alternative which is much better. You can hire a freelancer for doing it and it is much better. A freelancer can help you grow even faster and do all the lead generation work for you at a very cheap rate. You can hire freelance from different sites like Upwork, Fiverr, etc.
To hire from Upwork is very simple. You can open an account in Upwork for free.

The steps to hire a freelancer from Upwork is shown in the video. So if you are interested you can watch it.
This is literally one of the best strategies ever to get you first SMMA client in 2019. I literally put it everything for you on the plate you just need to put a little bit of effort utilizing it and actually landing your first client or maybe the second client. If you want to focus on one specific niche it’s a hundred percent one of the best niches out there currently working with.
If you need my full course on how to grow your agency or getting all the marketing strategy to seal big deals click on this link to get more details.

How To Build $10.000 SMMA In 60 Days


I am starting this 60 Days SMMA Challenge to inspire many agency owners out there and also to make you understand that it’s possible to earn over $5000 monthly running Facebook ads for the car dealerships. On this challenge, I am going to show you step by step guide how you can close 6 figure deals.

Just have it at the back of your mind that this challenge is not for everyone it’s never going to be easy as you thought but with your dedication and hard work you will make six figures monthly from running ads.

This first article from the 60-day challenge will introduce you to what you should be expecting in the entire challenge.

Some aspects I will cover in this 60 Day SMMA Challenge are:

· Cold calling

· How to position yourself to clients

· How to do In person Walk-ins

· How to get your first dealership client

I will be sharing a business model that can land you over $5000 in a month, I guess that sounds interesting right, yeah $5000 or more is attainable if you can follow and use all the strategy in this 60 day challenge, I have put together to help social media marketers in the car dealership niche.

One major success tip for any agency is to focus on a particular niche this will make the client feel comfortable that they are working with a professional in their business niche.

The Goal of this 60-day Challenge

If you have been following most of my articles in the past you will understand that the car dealership is my favorite niche. I have been helping businesses in this niche for over 2 years and still counting.

This not a get rich scheme but you can make thousands of dollars if you are ready to work hard. Below are some reasons why I decided to start this challenge.

  1. To help agency owners to focus on the one niche

     2. To build your agency from scratch

     3. To inspire you that you can make $10,000 in a month.

     4. To connect and share ideas with others


· How to land your first paying dealership client

· Building an agency by focusing on the one niche

· Strategy for effective cold calling

· How to follow-up with a client

· How to do In person Walk-ins

· How to search for a dealership within your location

· Effective cold calling strategy


1. Focus on one niche ( car dealership)

2. No case studies

3. No network or referral

The goal of the 60 Days challenge

1. Get four paying client to pay $2500/month

2. Hit 5 to 10 dealership business daily

If you are a startup or an existing agency and you want to earn six figures monthly than this challenge is for you, just follow me on this 60-day journey and make sure you don’t miss the next article from the challenge.

How To Set Up Business Manager and Ads Account


You have got your SMMA client. Now, what?? Having trouble figuring it out?? Let me help you with it. Today I am going to give you a step by step guide to

1.Set up business manager

2.Create a Facebook ad account

3. Connect Payment methods for your clients.

If you want you can watch this video below and see how I created a new Facebook account to show you how to do all this. There are bonus tips and tricks also.

If you are with me then let’s begin.

1st go to Facebook business manager and create an account. Click on the top right corner to create an account.

When you click on it you will be greeted with a pop up like the picture below. (And for email, if you don’t have a business email you can use your Gmail or any email account that you have access to.)

Fill the requirements and click next. When you will click next another popup will appear like the one below.

Provide the pieces of information and click “Submit”.And it’s going to take you to the page that looks just like the one below

This it’s gonna be your business manager.

For 2nd step, you need to add your client’s page to your business manager but before doing that you need to go and add yourself as an admin on your client business page.

To do this you need to go to your clients “Business Page “ and once you are there go to the settings and then here click on page roles

and then here you need to type an email or your name that you’re gonna use for a Facebook.

So we’re gonna add permissions as an admin and then click on add.

When you add yourself as admin your account will get a notification that you invited to become an admin.

Click accept and after this, you will be able now to go to a business manager and add the page to your business manager. So after that, you click on add page

And then click on the requested access

And the next step we have two options add a page and create a new page. You’re going to click on add page

so here you’re gonna choose your clients page

After we did that as we see we have your business page showed up on the bottom of the page. So next up we need to add “Ad Account” of your clients to your page so you’re gonna click on Add Account

and then you’re gonna go the section of “Add someone else ad account” so you click on “Request access”

and then here you would type your ad account ID of your client.

To know how to get your client’s account Id watch the video.

After this, your client needs to confirm and after then we have permission to add your account to your business manager. so in our case, we just can create a new ad account.

Then you have to name it and that account will be used for your business. then click “Next”

After this select “My business” and choose “Create”. So now we create an edit column.

This is how you set up a “Business Manager” and connect the “Business Page” of your client to “Business Manager” and request an Ad Account to your clients from here

No to add payment method go to Your business manager page and on the top right corner, you will find a settings icon. Click on it.

Next, you’re gonna click on Ad accounts from the left side of the page and go to view payment methods.

After you’re gonna click on that it’s gonna take you to the page that looks just like this. And you would need to set up a payment method for your client. Add his account or add your own payment method.

Here is a million dollar tip if you close your client make sure to take the advertised budget on yourself meaning that on “Add Payment Method” you’ll put your own credit card. So create a Credit Card for your business so that you can use that credit card to run ads for your client and he’ll pay you the ad budget. And here’s why it’s so important because you can make extra $100–200 dollars back by utilizing your own credit card because it gives you Membership Rewards, Points and using them you can travel for free.

If you need my full course on how to grow your agency or getting all the marketing strategy to seal big deals click on this link to get more details.