Did you need to lower the cost of ads on Facebook? Need to reach more target audience at a lower cost or you are wondering if engagement on your page really has an effect on your ads.
In this article, I will introduce to you what Facebook lookalike really means and why it is important for any marketer or business that want to increase their customer base.
Lookalike has to turn out to be the marketer best friend because it allows you to scale your marketing effort efficiently.
And since no one knows what would happen next in the digital world. Our marketing team has always step-up their game to keep up with all marketing trends.
WHAT ARE LOOKALIKE AUDIENCE
Facebook lookalike audience is a special algorithm that analyzes your audience and delivers an advertisement to users that are similar to yours in terms of their behavior, interest, and other characteristics.
This audience targeting works best when you already have a large individual user database.
The more the data, the more accurate your targeting will be.
HOW FACEBOOK LOOKALIKE WORKS
What Facebook lookalike do, is to use your source audience (custom audience) to find similar people on Facebook.
For example, when you have an email list custom audience or let’s say you have a source audience of 10,000 Facebook will use those audiences to target about 2,000,000 users with similar attributes to your custom audience
Anyway, the targeted number of users depends on the lookalike audience size that’s anywhere from 1% to 10%, where the 1% includes only those who closely match your base audience.
HOW TO START FROM SCRATCH
When you are worried you don’t have a visitor on your website or people using your app yet, these three basic steps will help you set-up from scratch;
· Core targeting
· Custom audience
· Lookalike audience
SUCCESSFUL TIPS TO CREAT LOOKALIKE AUDIENCE
Ø Upload new customer list
Ø Segment customer list/ audience size
Ø Utilize automated CRM uploads
Ø Utilize dynamic audience lookalike modeling
Ø Customize your pixel for more marketing full patterns
WHY IS LOOKALIKE AUDIENCE IMPORTANT
Am sure now you understand what lookalike audience is and how it can help your brand grow fast.
I bet you already have ideas about why and when you need to use them, in case you don’t I will list out some importance of Facebook lookalike.
1. It helps to reach/find highly qualified customers who would have been difficult to find.
2. Facebook lookalike audience expands the potential audience in different countries and applies to new differentiated audience segments.
3. It saves time and lowers costs of advertising to target a new audience.
HOW TO BUILD A FACEBOOK LOOKALIKE AUDIENCE
It only takes a few seconds to create Facebook lookalike audience and you can create them even while working on an ad campaign.
STEP 1. Go to your Audiences
STEP 2. Click the create audience dropdown and choose lookalike audience
STEP 3. Choose your source
STEP 4. Choose the country or countries where you would like to find a similar set of people.
STEP 5. Choose your desired audience size using the slider and click create.
Lookalike has been tagged as an exceptional way to reach out to new members within your target audience, this can be achieved only when used strategically.
Lookalike audience makes it easier to connect with new users who are similar to your high-value customers.
If you will need a strategically targeted audience for your brand or you need help with Facebook ads and other online digital marketing strategies, jump on board with us! If you need my full course on how to grow your agency or getting all the marketing strategy to seal big deals click on this link to get more details.
